LinkedIn 1: Profile Basics

Event Type: Business/Career
Date: 3/18/2017
Start Time: 10:00 AM
End Time: 1:00 PM
 With over 450 million users, LinkedIn is becoming an increasingly popular professional social media platform that is not just for jobseekers but is a critical networking tool as well as a professional electronic rolodex. At this session, you will learn some best practices, tips, and tricks you need to know to enhance or modify your LinkedIn profile. Even advanced users have learned a few new tidbits! Here are some of the topics that will be covered:

Basic profile overview
Turning on/off your privacy settings
Mobile Apps
Leverage your LinkedIn to build your sphere of influence
How to view your profile in different ways
Turning on/off your activity broadcasts
Who is viewing your profile who are those anonymous stalkers?
How many seconds you have to make an impression on LinkedIn
Key factors for your photo
Photo labeling to build SEO
Symbols to make yourself stand out
How to properly construct your headline, choose your location, and industry
Customizing your URL (yes, BEFORE you print those business cards!)
Contact info minimums what and where (personal and business) and 1st, 2nd, and 3rd degree connections
Summary tips and suggestions
Work history and accomplishment verbs with quantifiable results
Get those logos on your profile page!
How to craft introduction requests in general
Editing your profile
Getting LinkedIn help and more!

Our speaker will be Lynne M. Williams, BS, MA, ABD. As the owner of Around the Clock Executive Helper, she and her team provide virtual assistance supporting busy executives, solopreneurs, small businesses, and jobseekers. Lynne holds a BS degree in Business Administration Marketing from the University of Delaware and an MA in Educational Leadership from Immaculata University along with doctoral coursework to ABD on web 2.0 social media applications. In addition, as a former K-12 teacher, she hold 9 certifications from the PDE (7 teaching and 2 administrative). Information on free career transition resources, local area networking events, and other workshops is posted on: and Connect with her on LinkedIn at
Library: Chester County Library & District Center
Location: Struble Room
Contact: Meghan Lynch
Status: Waiting List

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