LinkedIn 2: Beyond the Basics

Chester County Library Trust logo Event Type: Business/Career
Date: 1/18/2020
Start Time: 10:00 AM
End Time: 1:00 PM
 This free workshop is made possible by the Chester County Library Trust.

With over 500 million users, LinkedIn is becoming an increasingly popular professional social media platform that is not just for jobseekers, but is a critical networking tool as well as a professional electronic rolodex. At this session, you will learn some best practices, tips, and tricks you need to know to enhance or modify your LinkedIn profile. Even advanced users have learned a few new tidbits! Here are some of the topics that will be covered:

Your account dashboard (i.e. the control panel to manage your account)
Tagging for group emails - the why, the how, and strategies
How to manage your skills and endorsements don't let the algorithm control your value proposition!
Recommendations yes these are VERY important, especially the first line! They are easy to request!
Exploring, joining, and managing groups (or you will be in email overload!)
Following influencers
Following companies
Exporting connections to Excel
Exporting profiles to PDF
Building rapport and filtering connections through advanced search
Making warm introductions
Do the settings of your public profile need to change?
How to craft introduction requests review and how to send freebie inmails to people you REALLY want to connect with
QR codes
Shortened URLs
Posting on the Home page or publishing be a thought leader
How many characters are you allowed? (more than Twitter but less than Facebook)
Freebie videos and webinars to further your knowledge
Getting LinkedIn help

Our speaker will be Lynne M. Williams, BS, MA, ABD. As the owner of Around the Clock Executive Helper, she and her team provide virtual assistance supporting busy executives, solopreneurs, small businesses, and jobseekers. Lynne holds a BS degree in Business Administration Marketing from the University of Delaware and an MA in Educational Leadership from Immaculata University along with doctoral coursework to ABD on web 2.0 social media applications. In addition, as a former K-12 teacher, she holds 9 certifications from the PDE (7 teaching and 2 administrative). Information on free career transition resources, local area networking events, and other workshops is posted on: and Connect with her on LinkedIn at
Library: Chester County Library
Location: Struble Room
Contact: Sam Bardarik
Presenter: Lynne M. Williams
Status: Waiting List

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